The Marketer's Apprentice

True or False: To Create Effective Marketing, You Need To Stretch The Truth

Before you go an watch today’s video, I do want to warn you—I am a itsy bitsy jaded when it comes to the world of online marketing.

I’ve seen a too many “half truths” and out-and-out lies in the marketing world not to be!

But don’t worry, in today’s video, we’ll dive right into the heart of it… and I’m counting on YOU to share your thoughts/insights on this important topic in the comments below.

So, what do you think? Leave a comment below and let me know…

All the best,

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{ 6 comments… read them below or add one }

Chris McCamey August 21, 2012 at 8:16 am

Hi Jenn,

I’ve been following you for a while (since before you took a leave of absence for a while) and always enjoy your videos. I need to make more myself!

Good stuff there. Thanks again,

Chris McCamey


Jenn August 21, 2012 at 8:17 am

Great to have you here Chris.


Ken Harbour August 21, 2012 at 11:50 am

Hello Jenn,
Yes, we have also seen a fair amount of ‘BS’ or ‘untruths’ in the realms of internet marketing (some offerings and claims are quite frankly, nuts). You are right on when you speak about what you would present to your own family / loved ones;- the message has to be sincere (although as you say, perhaps a little more racy). Thank you for bringing your wisdom to us here, we love your sincerity :)


Jenn August 21, 2012 at 2:11 pm


There is a huge amount of ‘BS’ in the internet marketing space. Enough to turn many people away from it altogether.

You’re very welcome- I really appreciate having you as part of this community.



Jeffrey Hendrick August 22, 2012 at 2:07 pm

Hi Jenn,
Our Grandmothers and Moms know when we are lying! (Ha! Or at least they did, when I was a kid!) but I know what you mean about being truthful. I will say this: THERE IS ALWAYS MORE TO SAY WHEN PITCHING ANYTHING. So…my opinion is, that you should KNOW that what you are selling is truly valuable, and worth what you are asking for it.
Jenn, I would love to speak with you sometime. I have a lot of respect for you. I have read many things that you have written. Really like what I read.


Jenn August 22, 2012 at 2:18 pm

Hey Jeffrey,

Good to hear from you. Glad you’re liking my content. And yes, it’s UBER important to know that what you’re selling is truly valuable and worth what you’re asking for it. Couldn’t agree more.



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