The Marketer's Apprentice

Understanding The Difference: Broad, Phrase & Exact Match Keywords

For a long time, I was VERY confused by the difference between Broad, Phrase, and Exact Match keywords.  So why not shoot a video to help you understand the critical differences?


So, are you a keywords expert yet?  : )  Just kidding.  Honestly, let us know how it’s going for you…

Are you understanding the difference between Broad, Phrase, and Exact matches, and how they influence your marketing?

We always love hearing from you.


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{ 2 comments… read them below or add one }

Barry January 21, 2012 at 9:29 am


Really helpful and to the point. I am an ex-Sales and Marketing Director so, I knew the strategy but not the nuts and bolts of how to implement. I am slowly working my way through your videos as a I set up an on-line presence for a personal venture. Invaluable. Thank you,

Barry Smale


Jenn January 22, 2012 at 6:00 am

You’re very welcome Barry- let me know if you ever have any questions.

Jenn :)


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