I can help you develop a solid online marketing strategy for your business.
Hi. I'm Jenn Lawlor, owner of The Marketer's Apprentice—a blog dedicated to helping new marketers learn the ropes of online marketing.
To get started, I want to offer you a free sample of my work—it's called 7 Steps To Better Marketing. It's a 7-part video course that contains the "meat and potatoes" material you MUST consider before launching any online campaign.
how “being more transparent” can actually increase trust… and sales
why video is the BEST method to truly “show and tell” your products benefits
If you enjoyed the video…
…you’ll love my FREE course—“7 Steps To Better Marketing” (sign up over there >> to your right). I’m looking forward to sharing more valuable marketing videos with you in the near future! Thanks for being here.
The first 10 seconds of a marketing video is arguably the MOST important part.
It has the potential to do the following:
capture your target audience’s attention, and encouraging them to listen to the rest of your message
communicate your company’s unique selling proposition (USP)
communicate the purpose of your video
Watch this 10 second intro
If you’re a member of The Marketer’s Apprentice newsletter, you’ll recognize this video segment already :) However, today we’re not just going to sit back, relax and watch the intro. Today I’m going to:
share the script
point out some key elements you may have overlooked.
Now let’s take a look at what makes this intro so effective:
Words cannot describe the hours of frustration that have accompanied my video marketing efforts over the last six years. Most of the problems stemmed from:
lighting problems (either insufficient light, or too much direct sunlight!)
too much wind causing sound quality issues
unnecessarily complicated equipment
ridiculously complicated editing software
video file format and size conversion (such as .mp4 to .mov)
The good news is the last three problem points are no longer in the picture at all. They’re gone—when you use the right set-up. And I’m about to share my simple set-up with you. The crazy thing is that the equipment listed below is the simplest, least fussy set-up with the best quality results.
I was one of those excited people who stood in a line for hours some 3 1/2 years ago to get the first iPhone. Overnight, business on the go was so much easier. Today, in 2012, it’s that much better. I absolutely LOVE the fact that my iPhone now qualifies as an EXCELLENT quality HD video camera + digital point-and-shoot all in one. Complete with the accessories below, you’ve got yourself a simple, fuss-free video marketing equipment setup.
Jenn Lawlor is a marketer, wife, mother, and founder of The Marketer's Apprentice, a blog focused on transforming business owners into successful marketers... read more»
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7 Steps To Better Marketing is a 7-part video course designed for small business owners who want experienced direction in developing a sustainable online marketing strategy.
The 7 lessons will give you: a tasty sample of my teaching style, plus, actionable advice for laying the foundation of a long-term, sustainable marketing strategy.
Enter your email in the form below to get access...